Tohum has his jewel Cuore beating for a good cause.

Tohum is committed to the Haller association and donates 10% of the profits from its latest Cuore collection.

A collection launched in the midst of an epidemic, a desire for action and shared values: Tohum will donate part of the profits from its latest Cuore collection to the Haller association.explanations.

Flashback.it was 2018 and the Tohum choker with golden cowries was then trumpeting all the street styles in sight, to the point of pulverizing that summer the sales of jewelry at the Net-à-Porter concept store. Since then, the woman who has made her inspiration from primitive and ethnic arts her creative credo has been able to surf on her best-selling wave with a strong desire to give back.Verda Alaton, thinking head behind the label founded in 2009, launches her latest collection in the midst of a global epidemic. As a plea for solidarity, a heart of blown Murano glass, declined in a colorful color chart, punctuates a structured chain already spotted on our Instagram feeds. A round volume and an architectural gold called simply Cuore, of which 10% of the profits will be donated to the association Haller.

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Necklace Cuore, gold, murano glass, 430 $, Tohum.Available on Tohum.com

A trained anthropologist and an avid collector, the Turkish creator living in Switzerland is committed and humble in her commitment to give back what she has borrowed from her inspirations and travels, drawing her unique creative impulse from the most ancestral landscapes and cultures and celebrating this beautiful exchange through this first humanitarian partnership.Training, empowerment, local actions… The Haller association has been working in the field since 2004 through a global prism (from health to education through research and development) for a human-scale, organic and sustainable agriculture. A beautiful way of believing in a fertile future that Tohum has cultivated since its inception, its human values anchored to the body.

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